The Humble History of Lawn Doctor - Or Shoud We Say ... Our Roots!
Lawn Doctor of Annapolis is proud to be a part of the Lawn Doctor Company, and one of the reasons for that is because of Lawn Doctor’s interesting history. Lawn Doctor truly is a unique company in the way that it cares about the service it provides to its clients. With over 450 locations and 200 local experts across the country, people may not realize how small the company started out. The founders of the company were not on a life path to start a lawn care business. Their inspiration was sparked by the needs of people in the community, and they used their skills and background to meet those needs. In fact, they did it so well, it led to the foundation of the company you see today. If you would like to know more about the founders of Lawn Doctor and why they got started in the lawn care business, keep reading this blog.
Inspiration
Although Lawn Doctor is now a nationally known brand with
locations in over 40 states, our company is built on a humble and sincere
foundation of helping people. Lawn
Doctor was founded in the mid-1960s by two friends, Bob Magda and Tony Giordano,
in Matawan, New Jersey, and was inspired in an unexpected way. A housing development began construction near
the hardware store that Tony owned. Homeowners
from that housing development visited the hardware store in numbers asking for
advice for establishing and maintaining their new lawns. As an entrepreneur and natural salesperson,
Tony enjoyed answering their questions and explaining things. The demand for this knowledge became so great
Tony began hosting workshops that drew crowds with standing room only. But Tony discovered that even with the right
information, not everyone was getting the desired results after all the time and
money spent.
Friends Team Up
One day Tony was discussing the issue with his friend, Bob,
and the two decided to start their own lawn care business called Auto Lawn,
which would become the predecessor to Lawn Doctor. Bob had been an apprentice at Singer Sewing
Machine Manufacturers and he immediately focused his expertise on developing a
machine that would build and maintain lawns. Bob’s machine became the industry’s
first automated lawn care machine. Tony marketed their business through his
hardware store and before long, they were coined “The Lawn Doctors” by the local
newspaper. Tony and Bob liked the name
so much they re-christened their company Lawn Doctor. As time went on, Bob would refine and develop
his design to become the patented Turf Tamer machine used on your lawns today.
Overcoming the Unexpected
Sadly, in 1983, Tony died unexpectedly, shocking the Lawn Doctor family. At that time, Russell J. Frith was promoted to president and CEO of Lawn Doctor. Frith had served Lawn Doctor as the Director of Franchise Development, Vice President of Marketing and Executive Vice President. Building upon Lawn Doctor's strong foundation, Frith has shaped the company's evolution for nearly 25 years to become one of the most successful franchise companies in the United States. Originally coming to Lawn Doctor as a customer, Russell had a passion for lawn care that he would eventually pass down to his son, Scott Frith, who would then go on to continue the Lawn Doctor legacy.
Carrying On the Tradition
In 2011,
Scott Frith became President & CEO of Lawn Doctor, and has helped advance
the Lawn Doctor brand nationwide. “There is a
lot that I learned from my father. The value of relationships is something
I learned from my father really early on. You can take the most convenient
path, or the one that’s most advantageous under a particular set of
circumstances at that moment, or you can do the right thing for all the people
involved. Opportunities
come and go, but character is lasting”–
Scott Frith, CEO at Lawn Doctor Inc. Since its first franchise in 1967, Lawn
Doctor has established itself as a leader in the lawn care industry through
innovative technology, its ability to satisfy the needs of consumers on a
national level, and its development and expansion within the industry.
We hope you enjoyed learning about the history of the Lawn Doctor Company. We are honored to be part of such a great company and carry on its traditions. When it comes to helping our clients establish and maintain healthy lawns in the Annapolis area, we are just as inspired as our founders. Lawn Doctor of Annapolis takes pride in knowing the local environment and evaluating each lawn to provide exactly what it needs to be lush and resilient. If you have questions about lawn care in the Annapolis area, we are here to help you. Call us anytime or schedule a free evaluation. Be sure to follow us on social medial using the links below for more tips and information on how to make great lawns happen!
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